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Ok, so Dilli’s got a new address. It’s called Zara, the famed Spanish brand that has folks the world over drooling. And the mere mortal that I am, I drooled too.
Through the week. And decided that one trip had to be done by the weekend, come what may.

So Saturday it was Destination Zara. A chance social visit to an old aunt-acquaintance in Vasant Kunj meant I could multi-task! A trip to DLF Emporio in the evening, however, proved that the store was still in the birthing process. Ok. Momentary sadness. Not to feel wasted, I walked into the Mango store with no intention of buying anything. Resolute. That time of the month, when the head and heart are in a major conflict of conspicuous consumption patterns.

Woman proposes, Conscience supposes, and finally God disposes…An hour later, after numerous trials and careening in front of the mirror, walked out with a pair of jeans. My first pair of Mango jeans – the thought ran through my head (try translating that into Hindi/Bangla – funny it sounds!). Guilt was assuaged, thanks to the ‘sale’ tag.

Sunday had a definite motive. Sex and The City – 2 had to be done. So was Zara. Mission Zara-esque I felt. A call-in-time from a friend put things in motion further! SATC-2 would happen, followed by Zara! For a moment, I thought I was suffering OCD. The film happened – sexless, pretty much of it. Carrie Bradshaw is good on HBO mini series, Mr Big’s rakish quotient has dissipated o’er the years. Samantha and Miranda — two extremes — are still likeable, the former for her in-your-face honest, crude jokes and the latter for being the most sorted of the lot! The rest is phew! It seemed more like a dramatised ‘Discovering the UAE’ series, the clothes were a disappointment. At least SATC-1 had better clothes. My takeaway from SATC-2: Sarah Jessica Parker’s smoky eye-shadow! The rest’s a smoke. Literally!

Zara didn’t lift my disappointment. The new address for Dilli’s yuppity folks, Sunday was a gathering of the city’s swish set. Surreal — if you consider the transition from not-so-practical costumes of SATC to a setting where the real meets the unreal. I was quite disappointed – paying a bomb for flimsy cotton tops or shirts which looked pretty lifeless, limp. Some of the designs were nice, but the finished product screamed of mediocrity. Certainly not what the price tags at Zara were screaming. Their bags were nice, the shoes even better. Not what Dilli is used to seeing. Nice, rich brown leather bags. And some smart-looking leather sandals.

The clientele at the Select Citywalk outlet that I saw was a getting-to-know Zara lot. Most seemed to have landed there, buoyed by peer pressure. And word-of-mouth publicity. Reports of the store having sold its items within hours of opening up obviously came with its own set of pressures. Picture-perfect couples, coochi-cooing and orgasming over pretty ordinary clothes — a life less ordinary, you would say! I breezed through the store, came out without buying anything. It was a sight enough to see beautiful people aspiring to be more beautiful and willing to pay the price for it.

For mere mortals like me, the view from the sidelines was more fun. And free! 🙂



  1. Zara dekh ke toh aayein ye zara hai kya!!! To do on my list now

    • Yes, deserves a dekko! 🙂

  2. I love Zara. Wish I could afford it! I checked it out at High Street Phoenix in Mumbai.

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